Systems and methods for transacting business over a global communications network such as the internet

ABSTRACT

A business model/process is described for conducting business transactions over the Internet, allowing buyers to reduce the price of the selected product/service based on the buyer&#39;s performance during a collateral activity. Sellers offer the product/service within a specified price range, and buyers accept the offer, in exchange for the opportunity to close the transaction at the lowest price offered by achieving a high score during the collateral activity. The ultimate price is within the agreed upon range, but is determined based upon the buyer&#39;s performance during the collateral activity. The activity may be a video game, electronic board game, sports bet, card game, or any other activity, and may be performed against the seller, a pre-programmed software opponent, a computer opponent, another buyer competing for the same or a different product, a player participating as a player only and not as a buyer, or anyone or anything else.

FIELD OF THE INVENTION

The present invention relates generally to systems and methods of doingbusiness over a global communications network such as the Internet, andmore particularly to systems and methods wherein various forms ofcompetition and/or entertainment are used to determine transactionprices between buyers and sellers.

BACKGROUND

Many businesses have recently begun expanding into e-commerce in aneffort to attract some of the seemingly endless source of potentialbuyers. In fact, many new businesses actually offer their products andservices solely via e-commerce. Some e-commerce businesses providetraditional transaction methods, wherein the seller offers a specifiedproduct at a specified price, and the buyer “buys” the product byperforming a required set of tasks acknowledging the formation of abinding buy-sell contract. This occurs at Amazon.com, e.g., which beganas an on-line book seller, but has recently expanded into other fieldssuch as music and videos.

Various other business models have also emerged, apparently in an effortto attract a greater portion of the on-line market. For example,Priceline.com uses a model which allows the buyer to present a bid oroffer price they wish to pay for a product or service, and a seller thenaccepts the buyer's offer to enter into a binding contract, typically asthe result of a reverse auction process. See, e.g., U.S. Pat. No.5,794,207, the contents of which are hereby incorporated herein byreference. VerticalNet.com uses a model which allows businesses to findinformation regarding manufacturers of specific products, after whichtime the business (buyer) then contacts the manufacturer directly topurchase the products. Onsale.com and eBay.com use auction modelsallowing sellers to submit their products to an electronic auction,which buyers then bid on electronically. Onsale.com has also announcedan “at-cost” program, claiming to sell various computer and otherelectronic products at wholesale cost. Other e-commerce companies simplyuse their websites as an advertising activity to promote their products.

These various e-commerce business models all have certain advantages anddisadvantages, but as a fundamental principle of a free market economysuch as in the United States, their common goal likely is to attract asmany customers as possible, to ultimately lead to more transactions andhence more profit for the companies employing the models. As such, theyall seem to focus in one way or another on factors typically consideredimportant by potential buyers - namely price and convenience. None ofthem, however, allow a potential buyer to engage in acompetitive/entertaining collateral price-determining activity (PDA)which ultimately determines the price of the product or service to besecured, depending on the buyer's performance during the collateralactivity.

Off-line sweepstakes systems are also known, which allow a game playerto win cash or other prizes or credits depending on the player'sperformance of a specified set of tasks. A simple example involves aplayer scratching off one of a number of covered areas on a card, toreveal a prize. However, such systems typically do not bind the playerto a contract, but merely provide an offer to the player/buyer to enterinto a contract on the specified terms.

Systems and methods are thus desirable to allow a potential buyer toengage in competitive/entertaining activities wherein the activitiesultimately determine the price of the product or service to be bought,depending on the buyer's performance while participating in the PDA.Such systems and methods using a global communications network such asthe Internet would provide buyers and sellers an alternative method ofconducting e-commerce.

SUMMARY OF THE INVENTION

The present invention comprises a business model used to determine theprice of goods and/or services to be provided from a seller or sellersto a buyer or buyers. Various forms of electronic competition and/orentertainment are used as intermediary activities between said buyersand sellers to ultimately determine a contract price. Sellers offer aproduct or service within a specified price range, and buyers enter intoa contract to buy the product or service within that price range. Theultimate price (within the range) is determined based upon the buyer'sperformance rating, or score, which the buyer receives fromparticipating in a collateral activity. Thus, if a buyer performs poorlyat the activity, the price will be higher, whereas if the buyer doeswell, the price will be lower. The activity may be a video game(including audio/visual games), electronic board game, crossword puzzleor other word game, sports bet, card game, or any other activity orcombination of activities, and may be performed against the seller, apre-programmed software opponent, a computer opponent, another buyercompeting for the same or a different product, a player participating asa player only and not as a buyer, or anyone or anything else. The actualrange may be a scaled set of prices (e.g., $1000.00, $1100.00, $1200.00, etc.), or it may be simply a single price, such as a discountedprice, for which the buyer will either “win” the contract or “lose”, andnot be entitled to the product at the specified price, or it may eveninclude a lower boundary of $0.00, such that the product or servicemight be attainable for free if the buyer can achieve a certainperformance level while participating in the PDA.

Sellers are able to attract buyers using the marketing incentive thatbuyers can reduce the price of the offered product or service byperforming well at the specified activity. Sellers are willing to putforth the initial offer of a certain price range, in hopes that theaverage price of the product over time will be a profitable price withinthe range, based upon the average performance of potential buyers thatis expected to occur.

Buyers, on the other hand, are willing to accept the possibility ofpaying the highest price within the range, in exchange for theopportunity to pay the lowest price (or any lower price) within therange if they can achieve a certain level of performance at thespecified activity. Buyers also receive a side benefit of theentertainment value of the activity, during which they are attempting tolower the price of a product or service.

Thus, one aspect of the present invention involves a method of doingbusiness over a global communications network comprising the steps of:communicating to a buyer via the global communications network, adescription of a product; accepting a first request from the buyer tobuy the product for a price to be determined within a price range;accepting a second request from the buyer to allow the price to bedetermined based upon a performance of the buyer while participating ina Price-Determining-Activity (PDA) selected by the buyer; receiving datafrom the buyer over the global communications network, said datarepresenting the performance of the buyer during the selected PDA; anddetermining the price of the product based at least partially upon thedata received, said price being within the price range.

Another aspect of the present invention involves a method of determininga price of a product using a global communications network, comprisingthe steps: communicating to a buyer via the global communicationsnetwork, data representing a plurality of products available, saidplurality of products including a first product; acceptingacknowledgement from the buyer representing an intent of the buyer tobuy the first product at a price to be determined based upon aperformance of the buyer while participating in aPrice-Determining-Activity (PDA), said acknowledgement beingcommunicated over the global communications network; determining theperformance of the buyer; and assigning a price to the product, saidprice being dependent upon the performance of the buyer.

Another aspect of the present invention involves a system for conductinge-commerce over a global communications network, comprising: a computerserver having access to the global communications network, and beingprogrammed to communicate to a buyer via the global communicationsnetwork, data representing a plurality of products, said plurality ofproducts including a first product; and to accept acknowledgement fromthe buyer representing an intent of the buyer to buy the first productat a price to be determined dependent on a performance of the buyerwhile participating in a Price-Determining-Activity (PDA), saidacknowledgement being communicated over the global communicationsnetwork; and to determine the performance of the buyer based upon datareceived over the global communications network; and to assign a priceto the product, said price being dependent upon the performance of thebuyer.

Methods are thus described wherein buyers participate in selectedactivities, the outcomes of which are used to determine the ultimateprice the buyer is to pay for a selected product or service. Otherobjects and advantages of the present invention will be apparent fromthe detailed description which follows, when read in conjunction withthe associated drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a flow-chart illustrating the steps involved in a typicaltransaction performed in accordance with the concepts of the presentinvention.

FIG. 2 is a block diagram showing an embodiment of an operationcontroller as used in accordance with the present invention.

FIG. 3 is a block diagram showing one embodiment of a buyer or sellerinterface in accordance with the present invention.

DETAILED DESCRIPTION OF THE INVENTION

The present invention describes business systems and businessmodels/processes for conducting business transactions wherein the buyerand seller agree to a price range at which a transaction will takeplace. Sellers offer their product/service within a specified pricerange, and buyers accept the offer, in exchange for the opportunity toclose the transaction at the lowest price offered by achieving a highscore during a collateral activity. The ultimate price is within theagreed upon range, but is determined based upon the buyer's performanceduring the collateral PDA. The activity may be a video game, electronicboard game, sports bet, card game, or any other activity, and may beperformed against the seller, a pre-programmed software opponent, acomputer opponent, another buyer competing for the same or a differentproduct, a player participating as a player only and not as a buyer, apredetermined achievement level, or anyone or anything else. Theactivity may be conducted on-line, or off-line.

Application of the present invention is especially beneficial using aglobal communications network such as the Internet, because the massivenumbers of buyers and sellers, combined with the ability to conducttransactions across time zones, makes the Internet especially suitablefor practicing the present invention. A centralized server or controllermay be implemented to manage all transactions, allowing access throughvarious front-ends such as existing Internet portals or e-commercesites. Such control would allow for efficient management of qualitycontrol, buyer-seller qualification screening, association of PDAs withcorresponding products and services, and other database and e-commercecustomer service and data control issues.

Turning to FIG. 1, a flow-chart is shown illustrating the steps involvedin a typical transaction performed in accordance with the concepts ofthe present invention. At step 110, the buyer selects a desired productor service to be purchased. The selection may occur via a websitemanaged by the seller or the seller's agent (e.g., a master controller),using typical selection techniques such as point-and-click, pop-upmenus, etc. The website may offer the products or services as commonofferings always available, auction items (e.g., like eBay.com), reverseauction items (e.g., like Priceline.com), or any other way. The presentinvention thus may be used independently of other business models, or incombination therewith, to form binding contracts. For example, using theauction or reverse auction models, the buyer may be entitled to afurther discount of the auction or reverse auction price, which discountmay be greater if the buyer performs well at the PDA, and not so greatif the buyer performs poorly. The offerings of various products andservices, and the associated PDAs, may be presented via a seller'swebsite, or a host website acting as a front end to systems embodyingthe concepts described herein.

At step 120, the buyer selects a PDA from a set of those available. Theavailable set of PDAs may be pre-set by the seller or seller's agent,and may be a subset of the actual set of activities in a PDA database.The PDAs available may vary depending upon many factors, such as theproduct/service being offered, the price range being offered, thequantity of products available, the demand for the product, etc. Forexample, a seller may allow a buyer to choose from any PDA in the PDAdatabase, for a particular item that the seller wants to offload as apromotional item, and for which the seller is unconcerned as to theprobabilities of receiving a specified average price over time for theproduct. On the other hand, for a popular product that is capable ofcommanding a full market price, the seller may wish to only allowcertain PDAs to be associated with the product, where those PDAs willtypically result in a higher sale price than other PDAs. The associationof a particular PDA with any given product or service, any given seller,any given buyer or class of buyers, any given time period, any givensource of entry to the website implementing the present invention, or toany other database, database entry, event, or other factor, or to anycombination of the aforementioned, may be managed and controlled usingwell-known database management software.

After the buyer selects a PDA, the buyer may provide paymentinformation, as seen at step 130. The information may be input andprocessed using well-known e-commerce financial software, takingadvantage of integrated or independent encryption technology.Alternatively, the buyer may provide financial information via phone,regular mail, e-mail, or any other means, and may gain access to theseller's offers via a password or other secure identification methodalready associated with the buyer's financial information. This step, ofcourse, may occur at any stage in the process, but preferably occursprior to allowing the buyer to participate in the PDA.

Once the buyer selects the PDA at step 120 (and preferably after thebuyer provides payment info at step 130), the PDA may begin, as seen atstep 140. Actual start of the PDA may require additional input from thebuyer, indicating he or she is ready to begin, and/or that he or sheagrees to and understands that by beginning the PDA, he or she hasentered into a binding contract. The PDA may be a video game, electronicboard game, gambling game, sports bet, or any other activity, and may besingle-player or multi-player, and may comprise computer-executable codesent to the buyer over a global communications network such as theInternet. Various PDAs are described in more detail herein.

When the PDA is complete as to the buyer (step 150) the actual price ofthe product or service at issue is determined (step 160), and if thecontract is binding, the transaction may then be completed. If thecontract is not binding, because e.g., the buyer was given theopportunity of engaging the PDA on a “no commitment basis”, then at thispoint the buyer is asked if he or she wants to close the transaction atthe determined price.

The following example will illustrate in more detail a buyer-sellertransaction occurring using the flow-chart of FIG. 1. Buyer Bobbyaccesses the Internet using a typical PC with browser software. Bobbysends a request though his browser to link to a website implementing theconcepts described in FIG. 1. For this example, we will call the websitewww.pdaportal.com (No such website is known to exist at this time).Bobby navigates the website, and finds that he can buy a Mark McGwirerookie card in mint condition, if he is willing to pay anywhere between$500.00 to $575.00. He decides to check it out, and clicks on the MarkMcGwire image to proceed (step 110).

He is then presented with a pull-down menu of five different “games”(PDAs) to choose from, along with price determination rules explaininghow each PDA will be used to determine the ultimate price of the McGwirecard. The “games” are: 1) a bridge game where he would be dealer andNorth, and would be playing with three other individuals who haveselected bridge as their PDA for other products offered bywww.pdaportal.com; 2) a Mark McGwire trivia quiz of ten questions; 3) anoffer to predict which major league baseball player will be the first toreach fifty home-runs this season; 4) a game of keno; and 5 a classicPacMan video arcade game. After browsing through each option, andlearning what type of performance would be necessary from him to achievea buying price of $500.00, he decides to go for the trivia quiz (step120), in which he is informed that he only needs to answer 9 of 10multiple choice questions correctly within a fifteen minute period toachieve the $500.00 price. Even if he only gets 5 out of 10 correct, hewill get the card for $560.00, and he figures that isn't so bad.

He then sends his VISA card information to the pdaportal.com server(step 130), and is informed that he may begin the “game” by selecting“START”, or by returning within 48 hours to pdaportal.com and enteringcode “MC9915432” into the “Active request?” field. He decides to go forit now, and clicks on the “START” button. The game begins (step 140).Bobby gets through the first 8 questions, and has them all right so far,but realizes he has only nine seconds remaining. He has no time to readthe next two questions, so he simply guesses “b” for both of them. Theclock runs out, and the game is over (step 150). Bobby is informed thatthe answer to number 9 was “c”, but the answer to number 10 was “b”. Hegets 9 answers correct, and according to the predetermined algorithm aspresented to him at the start of the game, his performance locks in theprice at $500.00! (Step 160). The shipping, customer service, and othere-commerce details are handled by the www.pdaportal.com software, whichis well-known in the art.

As previously mentioned, the transactions may be handled by a masteroperation controller or content server for efficient processing andmarketability. FIG. 2 is a block diagram showing one embodiment of anoperation controller 206 as used in accordance with the presentinvention. The operation controller may be a computer server whichprovides content to and manages a website implementing the conceptsdescribed herein. The buyer and seller interfaces (202 and 204respectively) may comprise a PC 216 (see FIG. 3) connected to the masteroperation controller 206, and may each have browser software installed.The connection may be via an electronic network interface 207 andconnection 208 to a modem or other communication device 210, which inturn is connected to the content server 206 via any Internet connection212 such as phone lines, cable lines, ISDN, T-1, etc. The networkinterface 208 and connection 207 is shown for simplicity to be the samefor the buyer and seller interfaces 202 and 204, but this is notrequired, and in most instances would not be the case. Connection to themaster operation controller 206 may be directly via an Internetconnection 212, and may occur via a hyperlink from another websiteacting as a front-end to the master operation controller.

The content server 206 has access to a database 214, which may be onephysical database, or multiple physical databases, as is well-known inthe art. Various physical or logical databases may include thefollowing: a goods offered database 214 a, a seller database 214 b, abuyer database 214 c, a payment info database 214 d, a price acceptancedatabase 214 e, a PDA database 214 f (containing data regarding theavailable PDAs), a price decisions database 214 g, a seller accountdatabase 214 h, a buyer account database 214 i, a buyer history database214 j, and many others. The relationships between the various databases214 may be programmed using well-known programming techniques. Forexample, relationships may be set up as previously described toassociate specified PDAs with specified products offered by specifiedsellers during specified time periods. The databases may be organizedand partitioned in any convenient manner, and the format shown in FIG. 2is merely an example.

Turning now to FIG. 3, a sample configuration of the Buyer Interface isshown. (The same configuration may be used for a Seller Interface). Ascan be seen, the buyer interface 202 may comprise a PC 216 connected tothe master operation controller 206, and may have browser softwareinstalled. The connection may be via an electronic network connection207 to a modem or other communication device 210, which in turn isconnected to the content server 206 via any Internet connection 212 suchas phone lines, cable lines, ISDN, T-1, etc. Connection to the masteroperation controller 206 may be directly via an Internet connection 212,and may occur via a hyperlink from another hosting website acting as afront-end to the master operation controller content. A monitor 218 orother output display device may be attached to the buyer's PC, as iswell-known in the art. In an exemplary embodiment, a buyer interface 202simply needs to have Internet access and browser software installed, toallow a buyer to navigate the Internet and access a website hostingcontent which implements the methods described herein. FIG. 3 is merelya simple example of such a configuration.

Turning now to the Price Determining Activities, or PDAs, the presentinvention contemplates a wide variety of PDAs to be used as describedherein. It is to be understood, therefore, that various PDAs available,along with price determination rules explaining how the PDAs are used todetermine the ultimate price of a specified product or service, may bepre-programmed and/or programmable, as needed. Thus, upon execution of aPDA in one case, a score of 100,000 may entitle the buyer to a $500.00price, whereas the same PDA may entitle a different buyer to a price ofonly $525.00 for the same product.

PDAs may be added, modified, and/or deleted. The availability of anygiven PDA may also change and be set based upon any combination of theassociated product or service offered, the identity of the seller, thetime of the offer from the seller, the source of entry into the PDA'shost website (e.g., special promotions may be offered to buyersaccessing the PDA website through a Yahoo! link), the skill level of thebuyer participant, the number of players involved in the PDA, thechanging popularity of the PDA, and many other external factors. It ispreferred that the price determination rules explaining how a particularPDA is used to determine the price of a given product or service, arecommunicated to the buyer prior to the buyer engaging the PDA. This willlikely facilitate the creation of a binding contract upon the buyer.

A classic example of a PDA is a video game, wherein at the end of thegame, the player has earned a certain point total or score. The score isthen used to determine the price of the product or service at issue, inaccordance with a mapping algorithm. Using the Mark McGwire card exampledescribed earlier, a score of less than 100,000 points may correspond tothe $575.00 price; 100,000 to 199,999 may correspond to a $550.00 price;200,000 to 299,999 may correspond to a $525.00 price; and a score of300,000 or more may correlate to the lowest price available, $500.00.The various score ranges and corresponding resulting prices may ofcourse be adjusted by the seller or seller's agent as needed.

Another example of a PDA involves a simulated investment in a stockmarket. A buyer may submit his or her prediction on the value of acertain stock, mutual fund, sample portfolio, index find, either U.S. orforeign, at the close of a specified trading day. Or a buyer may begiven a set amount of simulated “money” to “invest” in various publicmarkets, his final portfolio value being compared to a raw score or thescore of other players and/or buyers to determine the price he isentitled to pay for the specified product or service. The difference(either in percentage or raw points) between the buyer's prediction, andthe actual closing price or value, may then be used to determine theprice of the specified product or service.

Another example of a PDA involves sports wagering. A buyer may submithis or her wager or prediction on the outcome of a sporting event, or acombination of sporting events, or individual or team achievementsduring the course of a sporting event. “Odds” may be posted whichcorrespond to the price the buyer will be entitled to depending on theaccuracy of his or her wager.

Other PDAs include electronic card games, such as bridge, cribbage,black jack, poker, or other card games, craps, roulette, and electronicboard games such as chess, backgammon, checkers, or a proprietary gamesuch as Trivial Pursuit, Monopoly, or other game. It is to be understoodthat a price determining algorithm associated with a PDA may involveconsiderations of the number of players or buyers involved, and theskill level of those players.

For example, a particular seller may have nine widgets available forsale, for which he desires to get an average of $100.00 each. Hetherefore configures his offer to extend to the first nine buyersinterested in the widget, with a single PDA of a simulated horse racebeing the only PDA available. He configures the horse racing PDA to post“odds” such that three horses with the best times will receive thewidget for only $75.00; numbers 4–6 will pay $100.00, and numbers 7–9will pay $125.00, thus securing an average price of $100.00 per productfor the seller.

In the horse race example, as in any multi-player situation, thesimulated horse race may occur with all participants simultaneously, orit may occur at various times depending on when each buyer is availableto participate. In the former case, participants may be notified bye-mail, audio or visual indicator, or any other way as to the specificstart time of the multi-player PDA. For example, a player may sign-upfor the race, and await at his terminal for the trumpet noise, which hewould then acknowledge. The server might actually sign-up twenty or moreplayers, and send the trumpet noise to each one until nine players haveacknowledged. Once the server has received nine acknowledgements, theten second countdown could begin and the PDA would then occur. As forthe other players who did not get the trumpet call, they could remain onthe trumpet call wait list until the next trumpet call. Variousalgorithms may be employed to remove a player from a wait list after apredetermined amount of time has elapsed. In the case of asynchronousracing, each player may engage the PDA which will be programmed to havethat player's designated horse compete against the remaining horseswhich would be electronic opponents, as opposed to actual players.

Another application of the present invention involves a scenario whereina buyer may participate multiple times in the same or various PDAs, inan effort to accumulate points that correspond to various price levels.For example, a Gateway 2000 computer costs may retail for $3000.00. Foreach certain level or accumulation of certain amounts of points, thebuyer would be entitled to reduce the price of the computer. Thedecrease in price can be in dollar amount or percentage points, and mayor may not have a bottom limit. The actual transaction price between abuyer and a seller would be determined by the buyer, when he or shedecides a price has been reached to his or her acceptable level.

The actual opponents of a buyer in a multi-player PDA may even be buyersfor other products or services, offered by other sellers. Or theopponent may be a pre-programmed software opponent, as in the previousasynchronous horse racing example. The opponent may even be anindependent computer, as in the case when a human buyer competes againsta computer opponent in a chess game. The opponent or opponents may evenbe people who are not buyers, but are merely players, participating inthe PDA merely for the inherent entertainment value thereof.

The players and/or buyers may be required to pay a fee based on theirparticipation in the PDA. The fee may be based upon pay-per-play, or ona predetermined time-basis such as quarterly, annual, lifetime, etc.Trial participation may be available, allowing a buyer orplayer/non-buyer to try the PDA for free, up to a specified number oftimes. Similarly, sellers may be required to pay a fee to list theirproducts and services for sale, or they may pay a percentage of theirgross or net sales, or an amount based upon number of participants, etc.

While certain embodiments are illustrated in the drawings and aredescribed herein, including preferred embodiments, it will be apparentto those skilled in the art that the specific embodiments describedherein may be modified without departing from the inventive conceptsdescribed. For example, well-known e-commerce software for orderprocessing, order fulfillment, shipping, billing, customer service,security, general ledger, and other applications may be integrated intoan overall e-commerce application package to provide a completee-commerce solution for a business desiring to capitalize on theconcepts described herein. Additionally, software implementing theconcepts and methods described herein may generally be programmed toallow escape or exit at any stage, so long as the appropriate request isprovided by the buyer. Also, use of the word “product” in the appendedclaims is intended to include both products and services. Accordingly,the invention is not to be restricted except by the claims which follow.

1. A method of doing business over a global communications networkcomprising the steps: communicating to a buyer via the globalcommunications network, a description of a product; accepting a firstrequest from the buyer to buy the product for a price to be determinedwithin a price range; accepting a second request from the buyer to allowthe price to be determined based upon a performance of the buyer whileparticipating in a Price-Determining-Activity (PDA); receiving data fromthe buyer over the global communications network, said data representingthe performance of the buyer during the PDA; and determining the priceof the product based at least partially upon the data received, saidprice being within the price range and scaled to the performance of thebuyer.
 2. The method of claim 1, further comprising the step ofaccepting payment information from the buyer over the globalcommunications network.
 3. The method of claim 1, further comprising thestep of presenting to the buyer over the global communications network,a plurality of PDAs to choose from, said presentation of the pluralityof PDAs occurring before accepting the second request from the buyer. 4.The method of claim 3, further comprising the step of presenting pricedetermination rules to the buyer over the global communications network,said price determination rules being associated with the plurality ofPDAs.
 5. The method of claim 4, wherein the PDA is a video game.
 6. Themethod of claim 1, further comprising the step of associating the PDAwith the product based at least partially upon a number of participantsrequired for execution of the PDA.
 7. The method of claim 1, furthercomprising the step of sending price data to the buyer via the globalcommunications network, said price data representing the price.
 8. Themethod of claim 1, further comprising the step of accepting offer datafrom the seller representing an offer from the seller to sell theproduct within the price range.
 9. The method of claim 1, wherein thePDA requires participation of at least one participant in addition tothe buyer.
 10. The method as in claim 9, further comprising the step ofdetermining the price based at least partially upon a competitionbetween the buyer and the at least one participant using the PDA. 11.The method as in claim 10, wherein the at least one participant is asecond buyer, and further comprising the steps of accepting a secondrequest from the second buyer to buy the product for a second price tobe determined within the price range, and determining said second pricebased at least partially upon the competition.
 12. The method of claim1, wherein the steps of accepting the first request from the buyer,accepting the second request from the buyer, and receiving theperformance data from the buyer, are performed by a master controller.13. The method of claim 1, wherein the price is determined at leastpartially upon participation of the buyer in an auction.
 14. The methodof claim 1, wherein the global communications network is the Internet.15. The method as in claim 1, wherein the price is determined at leastpartially upon an offer received from the buyer.
 16. The method of claim1, wherein the PDA is selected by the buyer.
 17. The method of claim 1,wherein the PDA is a video game.
 18. A method of determining a price ofa product using a global communications network, comprising the steps:communicating to a buyer via the global communications network, datarepresenting a plurality of products available, said plurality ofproducts including a first product; accepting acknowledgement from thebuyer representing an intent of the buyer to buy the first product at aprice to be determined upon a performance of the buyer whileparticipating in a Price-Determining-Activity (PDA), saidacknowledgement being communicated over the global communicationsnetwork; determining the performance of the buyer; and assigning a priceto the product, said price being scaled to the performance of the buyer.19. The method of claim 18, further comprising the step of receivingdata over the global communications network representing an election ofthe buyer to select the PDA.
 20. The method of claim 18, furthercomprising the step of accepting payment information from the buyer overthe global communications network.
 21. The method of claim 18 whereinthe price is dependent at least partially upon a bid selected by thebuyer.
 22. The method as in claim 18, wherein the price is determined atleast partially upon results of an auction.
 23. The method as in claim18, wherein the price is determined at least partially upon an offerreceived from the buyer.
 24. The method of claim 18 wherein the PDA isselected by the buyer.
 25. The method of claim 18, wherein the PDA is avideo game.
 26. The method of claim 18, further comprising the step ofdetermining a price range prior to determining the performance of thebuyer, said price range having a lower limit associated with a bestperformance, and an upper limit associated with a worst performance, andwherein the price assigned to the product is within the price range. 27.The method of claim 26, wherein the PDA is adapted to accommodateparticipation of a second participant.
 28. The method as in claim 27,further comprising the step of determining the price based at leastpartially upon a competition between the buyer and the secondparticipant using the PDA.
 29. The method of claim 26, wherein the PDAis a video game.
 30. A system for conducting e-commerce over a globalcommunications network, comprising: a computer server having access tothe global communications network, and being programmed to: a)communicate to a buyer via the global communications network, datarepresenting a plurality of products, said plurality of productsincluding a first product; b) accept acknowledgement from the buyerrepresenting an intent of the buyer to buy the first product at a priceto be determined dependent on a performance of the buyer whileparticipating in a Price-Determining-Activity (PDA), saidacknowledgement being communicated over the global communicationsnetwork; c) determining the performance of the buyer based upon datareceived over the global communications network; and d) assign a priceto the product, said price being scaled to the performance of the buyer.31. The system of claim 30, wherein the PDA comprisescomputer-executable code sent to the buyer over the globalcommunications network.
 32. The system of claim 31, wherein the serveris further programmed to process payment information of the buyercommunicated over the global communications network.
 33. The system ofclaim 30, wherein the server is further programmed to determine a pricerange prior to determining the performance of the buyer, said pricerange having a lower limit associated with a best performance, and anupper limit associated with a worst performance, and wherein the serveris further programmed to assign the price to the product within theprice range.